Hi, I’m Andrew Pappas.

I help game studios build strategies that serve players and drive results.

Whether you’re in early development or planning your next project, I guide teams through aligning their vision, strategy, and audience so every move they make connects with players and supports purposeful growth.

With 15+ years in marketing (8 in games), I’ve supported 25+ studios, spoken at GDC, PAX, other events, and host the Indie Game Movement podcast, where I’ve interviewed over 200 industry veterans and experts on indie game marketing and business.

Common challenges I help studios solve:
“We don’t know if our message resonates.”
“We’re not clear on who our game is for.”
“We need a better marketing foundation.”

What I provide:
- Player-first audience and market insights
- Strategy aligned with your values, goals and resources
- Consulting support that simplifies execution and builds momentum

My goal is to help teams gain clarity, serve their players, and grow sustainably, without guesswork.