Guest Profile: Susanna Rantanen – Author of Story-Driven Employer Branding, Creator of The Magnetic Employer Branding Method™

Meet Susanna Rantanen—Europe’s leading authority on modern employer branding and the creator of the globally recognised Magnetic Employer Branding Method™. She’s the author of the newly released book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™: Matching Minds with Mission Through Business Storytelling, and she’s ready to bring bold ideas, unforgettable insights, and spicy metaphors to your podcast.

Susanna is on a mission to reshape how businesses attract and retain talent—by leading with story, not slogans.

Her approach doesn’t just fill jobs. It transforms organisations into talent magnets. With 20+ years of experience blending brand strategy, marketing, and communications, Susanna teaches leaders how to turn culture into competitive edge—by making the employee the hero of the brand story.

Why she’s the guest your audience won’t forget:

She breaks down complex branding and leadership topics into real talk—relatable, human, and often funny.
She’s got strong opinions (the good kind) about what’s broken in employer branding and how to fix it.
She’s built Finland’s first employer branding agency and a global following—without the fluff.
She knows what it takes to gain stakeholder buy-in, even when marketing and HR are not on the same page.
Whether your audience is full of business leaders, HR rebels, brand strategists, or marketers trying to get buy-in from the C-suite, Susanna will inspire them to stop playing small and start communicating with clarity, story, and purpose.

🎙️Topics she can speak about include:

How business storytelling builds employer brand affinity and talent trust
The Magnetic Employer Branding Method™ and how it makes recruitment marketing sustainable
Why most employer brands are forgotten—and how to become unforgettable
Why leaders must stop outsourcing their culture story
The big shift from HR-owned brands to story-driven leadership
Susanna’s recent book launch is creating buzz in the employer branding and business storytelling world, and she’s now stepping onto podcast stages to spread the method that’s turning heads and changing hiring playbooks.

If your listeners care about the future of work, talent strategy, or purpose-driven leadership, Susanna is the voice they didn’t know they needed.